In early 2022, Creative Director Robin Wilde was commissioned to help former prison officer Sally Jameson in her selection campaign to become the Labour candidate for Doncaster Central. Building on a strong central brand, he was able to effectively communicate her message to the selectorate through leaflets, digital media and her website. In July 2024 she was elected with a majority of over 9,000.
Logo and Brand Identity
Robin was asked to produce the selection campaign’s branding, and sought to depart from standard Labour branding in order to better stand out. He produced branding with a vibrant pink-to-orange gradient which characterised Sally’s selection campaign.
Web Design
Robin also produced a single-page campaign website to help voters get to know Sally – it helped showcase supporters, policy pledges, endorsements from unions and a bio of Sally.
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