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UFCW 1518

Client: UFCW 1518

Project Date: 2023-2025

From December 2023 to July 2025 our Creative Director Robin Wilde worked in creative communications for United Food and Commercial Workers Local 1518, which represents over 28,000 workers in retail, the food industry, home healthcare and cannabis across BC and the Yukon, making it BC’s largest private sector union. His responsibilities included graphic design, video editing, web development, photography, email writing and digital advertising, as well as award-winning member engagement and bargaining materials.

 

Social Media Content

Robin produced most of the union’s day to day social media content, including important member updates and to mark days of observance, as well as specific organic and paid content to support the union’s ongoing campaigns.

Web Design and Development

Robin was responsible for updating and improving the union’s website, including building templates for campaign landing pages, improving the union’s recruitment pages, and building member-focused tools such as a contact finder for members’ union reps. During 2024 and 2025 the site underwent an overhaul which won the 2025 Canadian Association of Labour Media Award for Best Website Redesign Under $10,000.

Election Content and Member Mobilisation

Robin was tasked with producing member-focused content to mobilise voter turnout for the 2024 Provincial and 2025 Federal election. This effort focused on the website, social media content and email design, and saw thousands of members engaged, and dozens undertake training to volunteer on election campaigns.

Photography and Events

Robin supported the union by taking photos, designing presentations and producing print materials for a range of events, including Cannabis organizing drives, a Healthcare Conference, and preparing for the 2025 Membership Gathering held in downtown Vancouver. Additionally, he helped design the 2025 CALM Award winning Healthcare Bargaining game, which used items in a first aid kit to help train members in the basics of collective bargaining.

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