Working with brand guidelines developed by the excellent Kevin Kennedy Ryan, we were responsible for deployment of a new brand identity and building a new website for the Hospital Doctors Union, formerly known as HCSA. This union for specialists, consultants and other hospital doctors and dentists wanted a ground-up redesign to suit their new name, and we were happy to help!
The new website was developed over a period of several months following Kevin’s helpful exploration of the brand with panels of HCSA/HDU members. As well as replicating existing site functionality, we undertook some deep-level work within Elementor and the ACF plugin to make new content as easy to create as possible, allowing for advanced layouts like embedded videos and PDF flipbooks to support member resources, and creating the digital infrastructure to run campaigns through the website – something the union hadn’t pursued before.
Along with the website, we were asked to produce a range of print materials to support the launch of the new brand – this included business cards, recruitment flyers, poster templates and more.
We also created a wide range of social media templates, allowing the union to use them as a basis for future social media content.
Like what you've seen?
Want to work with us on a project like this? Just fill in the quick form below and let us know how you’d like us to help.
Alternatively, you can send us a quick email at hello@wildebeest.design