Approached after giving Citizen Network’s logo the top spot in his ranking of charity logos, Creative Director Robin Wilde was asked to help Citizen Network review their brand identity and that of their affiliated organizations, the
We standardised the logos between the different sub-brands, and developed the logo into a formal set of brand guidelines to help guide the development of future design work.
We worked to produce logos in a similar style for the affiliated organizations – the People Focused Group, Self-Directed Support Network and Centre for Citizenship and Neighbourhoods.
While keeping the SDS Network brand relatively similar, we created multiple logo variants to allow the global SDS Network to produce their own bespoke content.
After developing the new brand guidelines, we employed them to create a range of Canva templates for materials ranging from social media graphics to document title pages, as well as a suite of standard design assets that Citizen Network could use going forward.
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